DUCREA was born behind the counter of a hardware store. I grew up next to my parents' business in Chihuahua, and when the ConstruRed network arrived in 2004 with its brand and its way of operating, I learned something I never forgot: a good brand and a good system change a business's life.
Since then I have founded, restructured and sold companies in machinery, cars, mining, agriculture, construction and events, on both sides of the border. I have imported machinery from the United States into Mexico and supplied projects such as the Tren Maya and the AIFA–Pachuca train. Every one taught me the same thing: most businesses don't lack drive, they lack a route.
DUCREA Group brings all of that to one table. The name says it: DU, from Duarte and the Latin ducere, to guide; CREA, to create. Today we design with artificial intelligence, execute with our group companies and walk with you from the idea to the finished storefront.
— Jaime Duarte, founder
+10years of business track record
10own brands built
MX · USoperating in Mexico and the United States
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